金鲨银鲨

全國干部教育培訓高校基地—上海交通大學海外教育學院高層管理培訓中心

上海交通大學培訓中心

上海交大品牌戰略與營銷 總裁研修

金鲨银鲨 xiandaipinpaiyuzhanlveyingxiaozongcaiyanxiuban

金鲨银鲨 ranggengduozhongguopinpaizouxiangshijie

yingjieyijingfasongdeweilai!

zuixingainiandepinpaiyingxiaocelve!

mianxiangxinshichangtiaozhan!

qiyexuyaoqianzhandepinpaizhanlve!


學院簡介

shanghaijiaotongdaxuehaiwaijiaoyuxueyuanzuoluozaishanghaijiaotongdaxuexuhuixiaoqu,zhuanmencongshigaocengci、zhuanyexing、shizhanxing、guojihuadexuelihoujiaoyu。jingguoshiniandefazhan,xueyuanyileijipeixunxueyuanyu100000ming,shizizhenrongyu2000wei,yichengweiguoneilingxiandejixujiaoyujigouzhiyi。xueyuanyi“jianchihaiwaitese,chuangdaozhongshenjiaoyu,zhujiuyiliupinpai”weibanxuezongzhi,yituoshanghaijiaotongdaxueyouliangdebanxuechuantong,yinjinhaineiwaiyouzhijiaoyuziyuan,tansuomingxiaobanmingjixujiaoyuzhilu,weizhongshenxuexitixijiansheheshanghaijiaotongdaxuejiansheshijieyiliudaxuezhanlvefuwu。


課程背景

金鲨银鲨 zaixiandaishehuizhong,shichangsuomianlindetiaozhanxingyufuzaxing,shigaoxiaolvqiezhuoyouchengxiaodeyingxiaogengjiaxiandebibukeshao。pinpaizichangainiandetichu,shijujiaosuoyouyingxiaohuodonghenulidefanying。rujin,yuelaiyueduodegongsihezuzhikaishirenshidaopinpaihuadezhongyaoxing,buzaidanchundiyilaichanpintezhenglaitigaoxiaoshoue,erzhuanweizhengqueyunyongshejilianghaohezijinchongzudeyingxiaojihua,yijianlipinpairenzhiheqiangshidepinpaiyinxiang。qiangshipinpaidejiazhiwuxian,takeyijianhuajuece、jianshaofengxianhexingchengqiwang。yinci,jianlikeyilvxingchengnuodeqiangshipinpai,yijichangqibaochiheqianghuapinpainenglijiuchengweiguanlizhongbixumianduidewenti。


金鲨银鲨 2011nian,wuyizhongguopinpaichengweiquanqiupinpai。shijishang,zaizhongguogongzuodeyiweiguanggaogaocengguanlirenyuanshuodao:“julichenggongchuangjianquanqiupinpai,zhongguogongsihuanyouguangnianzhiyao。”zaixiwangyukundunzhongqianxingdeqiye,zoudaole“wupinpai,jisilu”deshizilukou。pinpaibushijianduankexue,tashiyimenyishu,yeshiyimenkexue。ruhexuexiheyingyongzhemen“yishudekexue”,weiqiyechixuchuangzaojiazhi?


shanghaijiaotongdaxuehaiwaijiaoyuxueyuanxieyejieshizhanpaizhuanjialianshoutuichu【xiandaipinpaiyuzhanlveyingxiaozongcaiyanxiuban】,weishiwoguoqiyezaimianduiweilairiyijiliedeshichangjingzhengshiliyububaizhidi,tishengqiyededuiwaixingxianghechanpindeshichangfene,tuidongwoguoqiyepinpaideguojihuajincheng,bagengduodezhongguopinpaijianshechengweiguojizhumingpinpai!


研修對象


● juexindazaozizhupinpaideqishiyezongcai;

● qiyepinpaiguanlibu、qihuabu、shichangbudengxiangguanbumenfuzeren;

金鲨银鲨 ● guanggao、gongguandengyingxiaochuanbojigoucehuazongjian、pinpaijingli;

● congshiqiyebinggou、pinpaizhenghe、pinpaiyunyingjipinpaidailideyejierenshi;

● zhiliyuxuexipinpaizhishideshehuigejierenshi。


課程收益

● youpinpaizichanlinianchufa,bawopinpaichuangjian、pinggu、guanliheweihupinpaide“zhengquezishi”;

金鲨银鲨 ● lejieqianyanpinpaiyingxiaofanglvejichuantongwenhuazhiyingxiaomoulve;

金鲨银鲨 ● jiejueqiyepinpaidingweicuoluan、suqiubuzhun、tuiguangxiaolvdixiadewenti

金鲨银鲨 ● tishengqiyepinpaijiazhi,huoquzhongchengkehu,qugejingzhengduishou

金鲨银鲨 ● jiehehulianwang、dianzishangwu、xinmeitidengshidaibeijing,tanxunqiyeduoyuanhuayingxiaode“zangbaoditu”


課程特色


金鲨银鲨 1、kexuedekechengtixi

guoneishouchuangxitongquanmiandeyanjiupinpaiconggoujian、chuanbo、guanliyuweihuquanguochengyijipinpaiyingxiaozhanlvedegaoduanyanxiukecheng,tongguolilunjiangshou、anlifenxi、hudongyantaoheshizhanmoniketangxiangjiehe,bangzhuqiyejianliquanxindepinpaicelveyuyingxiaofazhanmoshi,jiquanweixing、xitongxing、shiyongxingheguifanxingyuyiti。


金鲨银鲨 2、shizhandeshizililiang

金鲨银鲨 huijiguoneiwaijuyoupinpaiyuyingxiaoyanjiuzhuanchangheyunyingshijianjingyandezhumingzhuanjia,90%yishangshizilaizishiwujie,jizhuzhonglilunjiangshou,gengzhuzhongshijiancaolian。tamenyongyouduoniandepinpaicehuahuoyingxiaoqihua、qiyezixunjingyanyijipeixunjiaoxuejingyan,qizhongdabufenlaoshidouyouchenggongdazaopinpaidejingli,bingqiehenduopinpairengzaibuduandechuangzaozhujiazhi。


3、duoyuanhuadeshoukefangshi

shoukefangshibaokuomianshou、xiaozutaolun、qingjingmoni、ketanglianxi、anliyanxideng,zaikechengzuihouhuananpaiyitangshizhanmoniketang,jiangxueyuanfenweiruoganxiaotuandui,jiehexueyuanqiyedeshijiqingkuangjinxingshizhanpinpaiqihua,zaiketangshangjinxingxiaozuhuibao,bingyoudaoshixianchangdianpingjizhidao。chuletiejinqiyeshijiqingkuangdeshicao、luodidekechengneirongwai,xueyuanhuanjiangbudingqidijuxingfengfuduocaidejiangzuo、luntan、shalong、sidonghui、qiyecanfangjiyouxuehuodong,cujinxueyuanqiyedeguanlijingyanjiaoliu。


金鲨银鲨 4、guangkuoderenmowangluo

金鲨银鲨 xueyuanchengli10nianlai,meinianchenggongjubangeleigaoduanpeixunjinerbaiqi,yongyouguangfandexiaoyou45000duoren,xueyuandingqijubangaoduanjiangzuo、tongxueshalong、lianyihuodongdengbangzhuxiaoyoutuozhanrenmo,jiaqianghezuo,shixianziyuangongxiang。


師資陣容 (部分師資介紹)

xuhuanzhang

金鲨银鲨 guojipinpaicelveguihuayuyingxiaocehuazhuanjia,xianrenkaimeiruiyaguanlizixunyouxiangongsi,yingguochbmpinpaiguanligongsiyataiquzhixingzongcai,shanghaijiaotongdaxuekezuojiaoshou,juyoujinsanshinianguoneiwaipinpaiguihuayushichangyingxiaojingyan。shanchangqiyejingyingzhanlveguihua、pinpaicelveguihua、yingxiaocehua、chuangyiyushejiguanli、chanpinqihua、liansuojingyingyuwenchuangdichancehua。cengcanyufuzeguihuajingyingdeguoneiwaipinpairuacerhongqi, mujiwuyinliangpin,lg,ribensanling,quchenshi,gucci, spring resortchuntianjiudian, volkswagendazhong (germany), orian (italy), landi (italy),kobold(germany), milanno,kdx,nova vision,shangjiuyidishuigaoduancanyin,fuderunzhubaodeng,juyoushifenfengfudeguojiguoneipinpaishizhanjingyanyuquyushichangjingyingjingyan。

zonghao

biyeyufudandaxue,1992nianjiarushanghaimaidanglao,shishanghaimaidanglaolishishangdiyiweicantingjingli、diyiweiyunyingdudao,diyiweiyingyunjingli。2006niandanrenmaidanglaozhongguorenliziyuanzongjian,gongzuoshiliunian。zaimeiguomaidanglaohanbaodaxuejieshouguoyinianyishangdexitongpeixun。2008-2010zonghaoxianshengrenhongxingmeikailongjituanfuzongcai,fenguanzhenggejituanrenliziyuan、jituanxingzhenghehongxingmeikailongguanlixueyuansandalingyu。bangzhujituancong33geshangchangfazhandao88geshangchang。 xianren qiyeceojiaolian zhuanzhijiangshi shanghaijiaotongdaxuemba ,ruxuekaoshi,xiaowaizhukaoguan。shanghaiganbuxueyuankezuojiaoshou,shanghaihuadongligongdaxuembakezuojiaoshou,futaiguanlixueyuankezuojiaoshou. yicexuexijigou,kenexa,beijingyizhongxueyuan,enruipeixun,chengdoudachengdengdengquanguoduojiaguwenzixungongsidekezuojiaoshoumuqiandanren hongxingmeikailong jituanchejianxinzongcaiguwen wailianchuguojituan hemeizongcaiguwen jingruijiaoyujituan zhangxizongcaiguwen laoxiangjijituan shucongxuanzongcaiguwen jinqianbao qiyeguwen

chuwen

qianrenaomeigongguanzhongguoqushouxizhanlveguan。zishendeshichanggongguanrenshi,youzhu20duoniandegongguanheshichangzhengheyingxiaojingyan,cengdanrenkuaguogongsideshichangzongjianweiit、yiyao、qichehekuaisuxiaofeipindengbutongxingyelingyudekehutigongweijiguanlizixunhejiejuefangan。

lujianping

金鲨银鲨 xianrenhuadongshifandaxueshangxueyuanfujiaoshou,zhuyaoguanzhuhulianwangshangyechuangxinfazhan,duizhuliudehulianwangshangyemoshijiqianlidefenxihetantao,duihulianwangguanzhuchaoguoshiwunian,cengzixunzhidaozhongguodianxinhaobaijituan、jiaotongyinxing、zhongguoyancao、meitele-tuoliduozhongguo、mokemilibozhongguodeng。

fangbaoqing

shanghaijiaotongdaxuehaiwaijiaoyuxueyuanzhongguoshangyefazhanyanjiusuofusuochang,guojijilianganlingshouliansuozhuanjia,shichangyunzuo25nian,zhijiao20nian,cengrenmaidanglao、ziranmei、taipingyangbaihuo、baolong、xiangcunji、guanjundengshangshijituangongsizongjinglizhiwu,jianshebushejiyuan、shidaihuana、huanqiujinrongzhongxin、woerma、dingxin、dafuni、adidasi、kelisiting、hechengdengqiyegaojiguwen。

huxingmin

taiwanjiaotongdaxueguanlikexueshuoshi、dianzishangwulingyuzishenzhuanjia,chaoguo20nianyishangguanlijingyan,haierririshunceo。lirenmaidelongzhongguodianzishangwuzongjingli、taiwanbaojiejiapingongsipinpaijingli、yingteeryataigongsiqudaozongjian、ebayyiquwangluogongsishangwuzongjian、zhongguoxindanwangxiaoshouyushichangfuzongcai。shanchangdianzishangwuyingxiaoguanli。

zhaoxianglong

金鲨银鲨 zhongkezhizibentouziyouxiangongsizongcai,sanzhiguquantouzijijinchuangshihehuoren、dongshizongjingli,yingjunjituan(xianggang)zhongguotouzigongsifuzongjingli,hvsyounihuashengdazhonghuaqufuzongcai,jinmaojituangaojitouzijingli 。 zhaoxianglongxianshengyongyoujin20niandetouziguanlijingyan,zaixiangmuzhanlvepinggu、zichanguanli、chanyezhenghejibinggou、touzigujia、fangdichanjinronglingyujuyoufengfudeshizhanjingyanhezhuanyezaoyi,youqizaijiaoyijiegoushejijipinggulingyuchenggongjingyanpofeng。

guansuzhe

zhongoudianzishangwuxiehuilishi(youduoweizaigedazhuminghulianwanggongsidegaoguanxiaoyouchoubeichengli) ,airuixueyuanhexinjiangshi、zhiminge-learninghuijingshuzijiaoyuchuanmeigaojiguwen ,zhongouguojigongshangxueyuangongshangguanlishuoshixuewei。cengrenoulainuofuzongcai,“1haodian”yingxiaozongjian,shizhanjingyanfengfu,shenyijingzhunjiazhiyingxiao、wangluoyingxiaozhanlveheshishi、pinpaisuzao、kehuguanxihehuiyuanyingxiao、duoqudaoyingxiaohecuxiaoguanli、lingshoufuwubiaozhun、gaoduanyalipibeirenshishenxinlingjiankangguanlideng。

yangdayun

金鲨银鲨 zhongguoshouweifuzhuangxingyezhanlvezhuanjia,yeshimuqianzhongguofushiyezuijuyingxianglidepinpaiguanlizhuanjia,zaishishanglingyuyouzhuminruidedongchaliyujingrendetiaoyuexingsiwei。juyoushibanianchenggongerfengfudeguojilingshouguanlishizhanjingyanjiyingxiaoguanlilinian,cengrenzhi“tommy hilfigerfuzhuanggongsijianadafenbu”yundongzhenzhibushouxishejishi,bingyuxianggang“zhenweisijituan”congshilingshouguanligongzuo;2004nianhuodenuobeierjingjixuejiangdezhu、ouyuanzhifuluobote·mengdaierxianshengbanfade“shijiejinglirenzuigaochengjiujiang·weilailingxiujiang”。

wengwenjun

xianren:yangguangjuzigufenyouxiangongsizhixingchang 、hongyaxinxixitongyouxiangongsishijueguwen、fanmeiyougouyouxiangongsishijueguwen。

zhuanchang:shijuesheji、yingxiangchuangyi、duomeiti、sheying

1.wanzhengdeshijuexiangguanshiwujizhuanyeyangchengxunlian,jingtongshijuechuanboyuanlijishiwuyunyongfaze,lijingchuantongsheyingjinhuadaoshuweitudebiangeguocheng,conglilundaoshiwuyingyong,jubeichongshizhishijileihezhuanyelilian。

2.zaishiwushang,ruhexinshang、xuanzejipanduanshejizuopin,kenengyuanbixuehuijichushejizhongyao。kechengshanyuyunyongshili,yindaoxueyuanruhepaichuganraojichengjian,zuochuzhengquedeshijuejuece,yilishangpinqihuajiyingxiaohuodongdeyunzuo。

3.cengyishijueshejizhuanchangshijitourushangyeyunzuo,zichuangshangpinpinpai,zhudaojinqianxiangwenchuangquweishangpindeshejijishengchan。congchanpinfaxiang、shijuesheji、shangpinwancheng、daoyingxiaoguihua, junyoushenrudejingyanhetiren。

tianye

金鲨银鲨 dahuzitianye,yuanmingtianye,yanzhenshixunxiaochang、shanghaidajingdianzishangwuyouxiangongsichuangshiren、zhongguozhumingdianzishangwuzhuanjia、taobaodaxuezhimingjiangshi,tianmaoyuanchuangpingwei、xianggangzhongwendaxuehebeijingdaxueteyaojiangshi。

congshipinpaicehuaheshijueyingxiao15nian;shanchangweifenshichanghechangweipinpaidedingweihedazao;shanchangchuantongqiyedianshangbujudingweiheyingxiaocehua;shenruyanjiuguodedianpuchaoguo500jia,kuayuegeleimu。duidianshangdeyunyinghepinpaiyouzhushenkederenzhi,bingxingchenglezijidutedezhanlvefangfa。

金鲨银鲨 cengfuwusony、libang、yinman、xinnongge、baifenzhiyiyangguangbaoxian、meiguokangning、baisimai、hansigeya、lejia、huoniweier、qilekang、dell、bainiantang、maibaobao、fangtaidengguoneiwaiyixianpinpai;shuaxinkangningquanqiudanrixiaoshoujilu;weitaobaodamanvzhuangshichangfuwu6geyuerangdapancong8geyiyueshengdao22geyi。

課程體系

mokuaiyi  pinpaizhanlveyuhexincelveguihua

mokuaier  chuangxinsiwei

mokuaisan  lingshoushujuyingxiao

mokuaisi  pinpaizhongduanguihua

mokuaiwu:shishangpinpaiip

mokuailiu  qudaodianshangzhanlve

mokuaiqi hulianwangshangyemoshichuangxin

mokuaiba  xinmeitizhengheyingxiao

金鲨银鲨 mokuaijiu:wenchuangipdeshangyehuajipinpaihua

金鲨银鲨 mokuaishi:pinpaiweijigongguan

金鲨银鲨 mokuaishiyi:pinpaishijueyingzao

mokuaishier:pinpaishizhanyanlian

xuanxiumokuai: quanqiushishangxingyeyumaishou

xuanxiumokuai:pinpaizhilv


活動安排


金鲨银鲨 ● xueyuanxiaoyouhuimeinianshiyucigaoduanjiangzuo

金鲨银鲨 ● banjidingqijubanshalong、xiaoyouqiyecanfangdenglianyihuodong

金鲨银鲨 ● zhucexueyuankegongxiangxueyuanxiaoyoulianyihuiziyuan

(zhu:weilezengjiatongxuejiaoliudejihui,bufenkechengjiangcaiquhebanshoukemoshi,jutianpaiyixueyuangongbudekechengjihuaweizhu)


品牌實戰演練課堂

gaikechenganzhaoxueyuanshijifenzuzuoye,meixiaozulingquyigebutongderenwu,tongxuegenjurenwujinxingdiaoyan、pinpaiqihua、zhuanxieqihuashuhebaogao、xingxiangshejiyijipinpaixuanchuandenganzhaopinpaixingchengdeliuchengzuocehua,ranhoumeizupaichudaibiaozuoyanshijiangjie。zuizhonglaoshijianganzhaomeizutigongdefanganjinxingduojiaodufenxibingzuodianping。

金鲨银鲨 ◆pinpaiqihuagaiyao

◆qihuashufazhanzhuanxieshiwuyujianbaojiqiao

金鲨银鲨 ◆shizhanyanlianfenzujiangjie

◆shizhanyanlianfenzuzuoye

金鲨银鲨 ◆pinpaishizhanyanlianjianbao


頒發證書


xueyuanxiuwanquanbukechengbingwanchengpinpaishizhanyanlianzuoyejihuode“hege”yishangchengjizhe,jiangshouyu:

金鲨银鲨 《shanghaijiaotongdaxue“xiandaipinpaiyuzhanlveyingxiaojingxuanyanxiuban”jieyezhengshu》;

《shanghaijiaotongdaxuehaiwaijiaoyuxueyuan“xiandaipinpaiyuzhanlveyingxiaojingxuanyanxiuban”jieyezhengshu》。


學制

kechenglishi8geyue,meiyuejizhong2tian,shuangxiuriyanxiu。


研修費用


xuefei:renminbi51800yuan,hanxuefei、jiaocaifei、jiangyifei;guoneiwaiyouxuejikaochafeiyongzili。

金鲨银鲨 baomingfei:renminbi1000yuan


入學審核

● xueyuanxiangshanghaijiaotongdaxuehaiwaijiaoyuxueyuantijiaobaomingbiao、shenfenzhengjixuelizhengmingfuyinjiangeyifen,2cunzhaopian4zhangji1cunzhaopian1zhang。kexianchangbaoming,huoyoujizhi:shanghaishihuashanlu1954haojiaotongdaxuehaorangaokejidasha9lou;

● xueyuanduixueyuantijiaoruxueziliaojinxingshenhe,shenhehegebanfaluqutongzhishu;

● xueyuanzaiguidingdeshijianneijiaonaxuefei,bingbanliruxuedexiangguanshouxu;


關于繳費


金鲨银鲨 zhanghumingcheng:shanghaijiaotongdaxue

yinxingzhanghao:439059226890

kaihuyinxing:zhongguoyinxingshanghaishijiaotongdaxuezhixing


聯系方式

金鲨银鲨 021-61266050 13916508926 dailaoshi/wanglaoshi


恒峰注册 AG真人彩票 RTG电子 澳门凯悦